Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands establish credibility, climb to the top of search results, and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually managing operations across two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. In the midst of all this that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, securing placements across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers high-profile article placements on top-tier media outlets, SEO and local SEO click here strategies, white-hat link building campaigns, and PPC campaign management.
Where PR Meets AI
What truly sets Rohde apart is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This forward-looking methodology gives businesses a significant advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches well beyond his agency's walls. He produces two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
On the speaking circuit, Rohde has taken the stage at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.